The 4 Main Benefits of Google Ads Advertising

The 4 Main Benefits of Google Ads Advertising

It’s a classic conundrum for every business owner. There’s a great website, great products, and a team that is ready to assist.

You just need more website traffic and more conversions.

Wouldn’t it be great if you could target your ideal audience, make sure they see your website on Google, and encourage them to click through with the right keywords?

Google Adwords is what it’s known as.

Those are the websites that appear at the top of the search results, marked with an “ad” label.

It is one of the best ways to increase traffic to your website and increase the chances of that traffic turning into sales when you run a Google Ads campaign.

Find out what else Google Adwords has to offer in our next article. As soon as you finish this article, you’ll be rushing to set up your first Google Ads campaign.

Benefit #1: Increased Conversions

Clickers on Google Ads are 50% more likely to make a purchase. How come? This is partly because Google Ads Agency is used by businesses to bid on keywords with the highest purchase intent. People who search for those keywords are ready to buy. They aren’t evaluating or researching. There is no hesitation on their part.

People who haven’t bought yet? What about them? Target them with remarketing. Using these, you can offer more compelling offers to people who have previously visited your website.

The conversion rate of Google Ads is already high, but remarketing campaigns boost that conversion rate. One of our clients took advantage of our remarketing campaign and obtained 1,600 new leads at a 50% lower CPC and 44% lower CPA.

Benefit #2: Increased Traffic

Google processes more than 5 billion searches per day. There are a lot of people looking for something, and many of them are looking for something to buy.

Google Ads Rolling Out Multiple Updates to App Campaigns

Getting a slice of that massive audience is what you get when you advertise online with Google Ads. You can also take advantage of Google’s other audiences, such as Gmail inboxes, YouTube videos, and the over 2 million websites and apps that make up the Google Display Network. These together represent more than 90% of the global internet population.

Benefit #3: Targeting Is More Precise

There is only one thing better than access to a large audience: access to the right audience. This is another benefit of advertising with Google Ads. You can target the top-performing keywords for your brand, i.e. the ones with the greatest purchase intent.

You can also refine your ad targeting according to the type of people who are most likely to convert. Google Ads can be targeted based on age, gender, location, and interests – enabling you to reach your ideal audience.

Benefit #4: Faster Results

There’s no getting around it. The fastest way to leapfrog to the top of the search results is to advertise with Google Ads.

This is not SEO, where you have to patiently wait as you develop content, build links to it, and promote it as you slowly rise up the search results. You can create a landing page with Google Ads, bid on your highest-converting keywords, and get traffic fast.