Are you wondering how to organize your next marketing campaign? If you got a new product feature coming out, a holiday you want to focus on, or launching a new product, there are many reasons to create a new campaign. However, to make your marketing campaign successful, you need to organize and strategize it in advance. That’s why you require a data-driven marketing technique to shape the direction of your social media campaign to increase your chances of attaining your goals.
Here is how you can use social media monitoring to create an integrated marketing campaign that will help you increase engagement and increase leads and sales.
Set Your Social Media Campaign Goals
The first question you must ask before your next campaign is: “Why do I have to run this campaign?” Some of the common goals for running campaigns include:
- Generating leads
- Increasing sales
- Raising brand awareness
- Increasing engagement
- Attracting new customers
After you have set these goals, set the metrics you will use to measure the attainment of these goals.
Create Buyer Personas
Your campaign will not succeed if you don’t target the right audience with your marketing content. Thus, you need to know your ideal audience before you start your campaign. A buyer persona contains comprehensive details of your target customers, which helps you create content that resonates with them. Some of the details you can include in the buyer person include name, age, gender, location, interests, hobbies, and favorite social platforms. These details will help you create content to establish trust and convince the prospects to buy.
Choose Social Media Channels
When running a social media marketing campaign, you are likely to get good results when you concentrate on a few social media platforms. From your social media monitoring data, you have an idea of your audience’s favorite social media platforms. Each platform has its best practices, content type, and post frequency. What works with Instagram won’t necessarily work on Twitter.
Develop a Social Media Calendar
When running a social media marketing campaign, timing is essential. Using a calendar, you can outline the content from the starting of your campaign to the end. A calendar helps you focus on what requires to be done at a particular time and ensure you don’t skip any crucial steps in your strategy while using your time productively.
What Components Do You Consider When Creating Your Next Marketing Campaign?
Here are the elements you need to consider when developing your marketing campaign:
Your Customers’ Needs
Understanding your consumers’ needs and how they perceive your brand will make it easier for you to build a brand that focuses on their needs, leading to improved customer retention. As a result, improved customer retention will increase the overall profit margin of your business.
Your Brand’s Health
The brand’s Health is another essential factor to consider when creating social media marketing campaign. You will have to conduct social media listening regularly to know what your customers think about your brand. Taking time to research your market position from your clients’ perspective will help you understand how your audience perceives your brand’s personality, familiarity, and image. With social media monitoring, you can spot specific areas you have not improved or met your consumers’ expectations.
How Should You Track the Conversation After You Create a Campaign?
Social media continues to impact overall marketing strategies significantly. Thus, refer back to your social media monitoring solutions to track the conversation after developing your campaign. These solutions make campaign tracking easy. By creating inquiries to listen across all social platforms for posts showing your campaign, you will see engagement and reach levels and overall sentiment.
About Netbase Quid
Netbase Quid is a platform that offers access to numerous indexed resources such as social media posts, product reviews, and customer reviews that you can aggregate, analyze, and visualize to discover the market and consumer insights.