Infographics have been gaining popularity and becoming widely used by marketers and content strategists. They are a straightforward, practical, and artistic way of presenting information without losing the reader’s attention. People are nowadays overloaded with information every day especially when they read articles. Therefore, their attention spans keep decreasing. This means that getting your content out there requires more than just plain text or images. Infographics are consequently used as a powerful tool to allow people to digest information through visual data, charts, and statistics quickly. Similarly, they can transform data into unique and attention-grabbing graphics.
The following are reasons why you should incorporate infographics in your blog posts.
A Picture is Worth More Than a Thousand Words.
There is some truth in this saying, and content creators are putting this into practice. An image can easily capture the attention of a visitor to your blog post. The more intriguing the picture, the better! Infographics capture and retain people’s interest by telling stories through a visual element. A great infographic will also help your readers remember your content as well as your business.
Infographics are Easier to Share
Infographics contain links that are easily shareable across various online platforms. For example, Pinterest is one of the largest social media platforms that is customised with image curations. Research shows that there are at least 72 million monthly active users on the platform. Therefore, you can find users who might be interested in your business but are missing out because you’re not sharing content on the platform. Moreover, posting your visual content to a social media platform enables others to share with friends.
They Make Text-Heavy Articles Bearable to Read.
How many times have you skipped a wordy article with no visual interpretation? A study held by Microsoft reported that humans have an average attention span of only 8 seconds. Therefore, this means that only a few people will fully read a text-heavy article. An infographic in your blog post will ensure that someone can look at your visual content even when they’re not interested in scanning text-based content. They also emphasise specific points in your blog posts while giving your reader’s eye a break.
They Can Boost SEO Rankings.
Incorporating infographics is a sure way for boosting your website’s keyword ranking on Google. Published infographics can appear in Google ‘images’ search results. This will, in turn, benefit your business’ SEO. Moreover, they can add to your overall authority with tags and link-building opportunities.
Improve Awareness of Your Blog Posts
Since infographics are visually appealing and shareable, they can quickly boost awareness of your blog posts, which is more attainable than with plain text. Research shows that materials with visual elements have 94% more views than those without.
In conclusion, infographics are an excellent way to generate traffic to your site and engage with your readers more actively. A good infographic will create a more memorable image of your blog posts for your visitors, boosting your business awareness. A professional blog writing service can help you create high-quality custom infographics when they write your content.