Content marketing is a complex field, and it is something that every marketer should aim to learn. If you want to be a success and not end up being left behind then you should aim to stay current with the latest blogs and learn as much as you can from the real experts. Here’s a quick look at some of our favourites:
VERO
This blog specialises in the world of email marketing and also covers social media and content marketing. It is hard to find really useful and insightful content on those topics, but VERO does a great job of covering all of the bases and providing people with truly useful insights into the whole of the field of marketing.
HubSpot
No list would be complete without HubSpot. There are more than 300,000 marketers in the HubSpot community, and there is a huge amount of knowledge to pick up from them including content marketing, lead generation, SEO, social media, analytics and so much more. They have a lot to offer and there are some great perspectives to take in from the guest bloggers that they recruit to produce content for them. There’s even a job section for those looking for a job in marketing including email marketing jobs, digital marketing jobs and much more within marketing.
Jim’s Marketing Blog
Jim is a marketing expert with more than 30 year’s of experience, and he has published more than 300 pages worth of articles so far. He is a genuine mine of information and his articles are straight to the point, easy to follow and full of things that you can apply right away. There are marketing tips that you can integrate directly in to your plan and there are plenty of other more in-depth articles for those who are more interested in learning in a conceptual way.
The Content Marketing Institute
CMI publishes “This Week in Content Marketing” which is a news related column that is one of the most popular things on their site. They offer more than just news, though, there’s plenty of strategies and best practice information so that you can stay abreast of the latest trends and the latest information about the field.
CopyBlogger
It’s hard to believe that back in 2006 CopyBlogger was a one-man publication. There are now 330,000 subscribers, and the blog has a huge following of experts and novices alike. There is a free 20-part marketing course on the site that covers social media, email marketing, and SEO, so everyone can learn from it. If you have more expertise then you could still benefit from the articles on this site.
MarketingProfs
If you want to learn about marketing tools, get tips about solving common problems, and hear about the latest industry trends from the real experts then this is a great blog to head to. It has seminars, strategies, articles, and more and is a good choice for those who are serious about the industry.
Hootsuite
Hootsuite is both a service and a blog that covers social media and how to use consistency and dedication to get a good audience. It is ideal for micro-scale businesses that are looking to grow by adopting a macro approach.
Business Insider
This is a true marketing giant and they have a lot of information about advertising, marketing, and how to turn your company into an industry-leading business. There are tips for all levels to be found here.
MarketingLand
There are a wealth of stories and news articles on here as well as practical tips from experts who are still active marketers themselves and who most definitely know their stuff. You will find a lot of useful content and information for scaling your marketing on this blog, and it is always current with the latest shifts in the industry.